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What to Write in a Sympathy Card
If you're unsure what to write in a sympathy card, this guide offers simple, thoughtful message ideas to help you express your condolences and let someone know you're thinking of them.

Shannon Cyr
3 days ago3 min read


The Maine Lobster Boat: Built to Work
From early lobster traps to gasoline engines and modern working boats, discover how generations of practical ingenuity shaped Maine’s distinctive lobster boat and inspired our own paper interpretation.

Shannon Cyr
Aug 277 min read


The Mailbox Is a Place for Stories | MainelyMail Letters
What if a mailbox could become a doorway to another world? Discover the idea behind MainelyMail Letters, original stories told through letters sent by mail.

Shannon Cyr
Aug 205 min read


The Right Tree: Redesigning the Pine and North Star Card
A look inside the evolution of the Pine and North Star card, from one of my earliest paper designs to an original Eastern White Pine inspired by Maine's first state flag.

Shannon Cyr
Aug 137 min read


What to Write in a Lobster Boat Card
If you're unsure what to write in a Lobster Boat card, this guide offers message ideas for Father's Day, birthdays, friendship, encouragement, gratitude, Maine memories, and everyday moments.

Shannon Cyr
Aug 62 min read


This Card Is A Big Dill
Meet Kirby, the wicked cool cucumber behind the Mainely Cards A Big Dill greeting card. Follow his journey from early prototypes to final design and discover how a simple pickle became an original paper character.

Shannon Cyr
Jul 307 min read


A Wicked Good Design: Every Card Has the Power to Give
Creating a donation option for every card in the Mainely Cards catalog required more than good intentions. It required a new way of thinking about design, production, and growth.

Shannon Cyr
Jul 237 min read


What to Write in a Blueberry Card
If you're unsure what to write in a wild blueberry card, this guide offers message ideas inspired by friendship, gratitude, encouragement, Maine memories, and the simple joys of staying connected.

Shannon Cyr
Jul 162 min read


The Maine Wild Blueberry: A Tiny Fruit with Deep Roots
From glaciers to greeting cards, discover how the Maine wild blueberry became one of the state's most recognizable symbols and inspired our handcrafted paper art.

Shannon Cyr
Jul 99 min read


Paper Has Purpose | Studio Principle
Every prototype begins as a design experiment. Learn the studio principle that guides how we evaluate ideas, make decisions, and give handcrafted cards a meaningful purpose beyond the shop.

Shannon Cyr
Jul 22 min read


The Secret to Writing a Great Thank You Note
If you've ever stared at a blank thank you card wondering what to say, you've come to the right place to learn how to write a great thank you note.

Shannon Cyr
Jun 254 min read


Finding Mainely Cards in the Golden Age of Postcards
Building Mainely Cards raised a simple question: where did we fit in the greeting card industry? I expected to find the answer in today's marketplace. Instead, I found it more than a century in the past.

Shannon Cyr
Jun 186 min read


Paper Tulips: The Search for the Perfect Color
A one-day design challenge became an unexpected journey through color, paper, and possibility. Step inside the studio to follow the creation of the Purple Tulips card from first prototype to final design.

Shannon Cyr
Jun 117 min read


What to Write in a Pine Tree and North Star Card
If you're unsure what to write in a Pine Tree and North Star card, this guide offers message ideas for everything from encouragement and new beginnings to outdoor adventures and staying connected.

Shannon Cyr
Jun 42 min read


The Pine Tree and North Star: A Maine Symbol Through Time
From colonial mast trees and Revolutionary resistance to Maine’s original 1901 state flag and modern revival, this post explores how the Eastern White Pine Tree and North Star evolved from a practical resource into one of Maine’s most recognizable symbols.

Shannon Cyr
May 286 min read


What to Write in a Lobster Card
If you’re unsure what to write in a lobster card, this guide offers message ideas for everything from playful hellos to party invitations and more.

Shannon Cyr
May 212 min read


The Maine Lobster: From Bait to Paper Art
Before it became Maine’s most recognizable symbol, the lobster was fertilizer, bait, prison food, surrealist art, couture, and even a sitcom soulmate. Here’s how one crustacean pulled off one of the strangest reinventions in Maine history.

Shannon Cyr
May 146 min read


Building in the Open | Mainely Cards Website Launch Story
I set out to build the Mainely Cards website the “right” way—complete and polished. Then I accidentally published it early and learned to build in the open.

Shannon Cyr
May 76 min read


What to Write in a Lighthouse Card
If you’re unsure what to write in a lighthouse card, this guide offers meaningful message ideas for guidance, resilience, leadership, and support.

Shannon Cyr
Apr 303 min read


Wicked Good Balloons: Designing a Celebration
A look inside the design process behind our Paper Party Balloons greeting card, from early designs to a final version that uses scale, movement, and material to bring the design to life.

Shannon Cyr
Apr 236 min read
Thanks for Reading
If you've made it this far, thanks! We appreciate you taking the time to explore the stories behind our handcrafted greeting cards.
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If you'd like to see where those stories lead, discover our collections.
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